The Industrial Broker
The frameworks, the worksheets, the working tools — free.
The book teaches the frameworks. These downloads let you apply them on a real building, in a real submarket, with a real client.
The Quick-Reference Card
Five questions for every building, the diagnostic intake questions, and the weekly disciplines on one page.
The Functional Rating Sheet
The twelve-factor building scoring sheet from Chapter 13, formatted for tours.
The Diagnostic Intake Script
The seven diagnostic questions from Chapter 7 for every new tenant prospect.
Quarterly market letters
Triad industrial intelligence: cap rate movement, comp deconstructions, and the patterns worth noticing. Four to six emails a year.
Twenty chapters. One mental model.
- What Industrial Expertise Actually Means
- The Submarket — What It Really Is
- Functional Obsolescence
- Clear Height — The Efficiency Multiplier
- Dock Doors vs. Drive-In Doors
- Truck Court Depth — Where Deals Quietly Die
- Tenant Psychology — How Decisions Are Actually Made
- Cap Rate — What It Actually Means
- Face Rent vs. Effective Rent
- Industrial Outdoor Storage
- Owner Motivation — The Hidden Variable
- Deal Deconstruction
- Functional Rating — Scoring Buildings Like an Operator
- Replacement Cost — The Long-Term Floor
- Market Narrative — Your Point of View
- Prospecting Reframed
- Pipeline — The Leading Indicator
- Sale-Leaseback — The Strategic Tool
- Buyer Profiles — Who's Actually Active
- The Final Mental Model